31 Mar
Cost-Per-Click (CPC) Increasing Some More
A little research on the moving markets and increasing costs of Pay-Per-Click advertising can lead to fascinating discoveries.
Fierce Competition is not the only factor driving CPC up as we can read in “Will We Pay More For Google’s Fewer Clicks” post on Search Engine Watch blog.
Interesting statistics about current CPC in some vertical markets are revealed in “Average Search CPC Data by Category for February 2008“.
Research on ad Service Networks worth gold can be found on specialized site like the Attributor blog . Check out the “Get your fair share of the ad network pie” article, it’s very informative.
